on April 01, 2019 B2B lead generation

Things to Consider to generate quality leads

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I will always say that the word "best" is relative not definitive. You can say that any ecommerce development company is the best because you know that it provides ecommerce related services. These services may be consultation on ecommerce development, magento development, SEO and so on. You cannot pass judgement on something you do not know about.

It will surprise you to know that there are even better ecommerce development companies around you. The difference between the one you call the best and the others is the fact that you know this one while you do not know the others. The same goes with your business enterprise.

Your business is only as good as the people that know that you have a business running. It is still true that nobody will continue to patronize you when your products are not good as you claim. Nobody will even start to patronize you from the start when they do not know you. This is why it is important to command the attention of people by establishing your presence properly. The process of sales does not start with a customer purchasing your product or paying for your service. Instead, it starts with promoting your business. After this, you begin to identify and follow up those who seem to take interest in your product or service. This point of identifying and following up those who seem to have interest in your business is known as lead generation. This is an important aspect of business and will be the focus of our discussion.

Here are some things to consider to generate quality leads.

1.Consider your niche

2.Consider the stakeholders

3.Consider the trends

4.Consider social media

5.Consider your marketing content

 

1.Consider your niche

One reason why a lot of businesses fail is because their owners and operators do not know where they should function. It is important to know the niche of your business as it will open your eyes to a host of other important features. Is your niche hospitality, health, customer relation or science? Without answering this question properly, you are most likely starting on the wrong part.

2.Consider the stakeholders

These includes those people who affects your project and those people who your project affects. In this case, you will be focusing those who your project affects. This is because they are the ones that are buying your products or paying for your services. When designing a marketing strategy, have in mind those who your product or services affects. It is only when you consider them that you will be able to design your marketing to adequately reach them. If your marketing team miss this people, they will not generate quality leads.

3.Consider the trends

This is one place that you can get people who may not really be stakeholders as regards your product or service. This is because individuals are quick to jump on trends. Sometimes, it is because it gives them a sense of belonging. Other times, it is just for the fun of it. Your marketing and sales team must be in touch with what is trending. Besides knowing what is trending, they should also be able to use it to use it to your advantage. If you are a laundry company, you can use the trend of neatness during the summer to your advantage. Your marketing strategy can read "keep clean during the hot summer with Gary's laundry services". It is more important to identify the proper trend as jumping on the wrong trend because pf its popularity makes you look unprofessional and greedy.

4.Consider social media

This is what I consider a very large farm containing different produce that are awaiting harvest. Maybe you are not looking at the right places that is why you are not generating quality leads. It is also not about diving into any social media platform because of its huge population. Before you pick any social media platform, remember my second point. Your most attention should be towards those who your product affects. Identify where they are and go look for them. You cannot be a writer and prioritize Instagram over Twitter. You will be running after the wrong people.

5.Consider your marketing content

The content of your marketing strategy is similar to your CV. This is what will speak for you when you are not there. Although you may be good at the job, a poor CV can make your prospective employer. The same way your poor content design can make your marketing strategy dead on arrival. Work on your content and design them to suit the stakeholders, trends and so on. The problem may be the kind of images you use, your writing language and so much more. Some products or services require the minimal use of images while some may need more images.

You can only consider the factors I mentioned above when you have considered your products and services. Only when your products and services are what you claim them to be that you can start talking about these other factors. If you skip that aspect, you will end up having one off customers.

Junaid Ali Qureshi

Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.